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Privacy Policy

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Privacy Policy

Pro-Form Insurance Services (B.C.) Inc (Pro-Form BC) is committed to protecting your privacy and the confidentiality of your personal information. In order to comply with privacy legislation, we have developed this Privacy Policy. Any personally identifiable information about a customer is considered personal information ("Personal Information") and will be treated in accordance with this Privacy Policy.

Identified Purposes

Pro-Form BC only collects, uses, and discloses personal Information for the following purposes:
  1. Offering and providing insurance and related products and services to you
  2. Establishing and maintaining communications with you
  3. Verifying your identity and the accuracy of your Personal Information with government agencies, industry associations, brokers or other insurers;
  4. Analysing, assessing and underwriting risks on a prudent basis
  5. Investigation and paying claims
  6. Detecting and preventing fraud or other illegal activities
  7. Compiling statistics
  8. Complying with the law or the requests of law enforcement agencies or regulators
  9. Notifying you or allowing our affiliated companies to notify you of certain products or services offered by our affiliated companies.
In this Privacy Policy, the above list of identified purposes will be referred to as the "Identified Purposes".


Your knowledge and consent of Pro-Form BC collection, use and disclosure of your personal information is critical. We rely on the following actions by you as indications of your consent to our existing and future Personal Information Practices:
  1. Your voluntary provision of Personal Information directly to Pro-Form BC or through an insurance broker or representative for the purpose of acquiring an insurance contract or related service or product (including information previously provided to Pro-Form BC)
  2. Your express consent or acknowledgement contained within a written, verbal or electronic application process
  3. Your consent solicited by Pro-Form BC (or our agent) for a specified purpose
  4. Your receipt of this Privacy Policy, Until you notify Pro-Form BC of a withdrawal of this consent
  5. Your consent given through your authorized representative such as a legal guardian, agent of holder of a power of attorney.
Subject to certain legal or contractual restrictions and reasonable notice, you may withdraw the consent at any time. Pro-Form BC will inform you of the consequences of withdrawing your consent.
In some cases, refusing to provide certain personal information or withdrawing consent for Pro-Form BC to collect, use or disclose your personal information could mean the we cannot provide you with insurance coverage or other requested products, services or information.

Limiting Collection and Retention of Personal Information

Pro-Form BC will only collect, use, or disclose personal information that is necessary for the identified purposes or as required by law. If we require personal information for any other purpose, you will be notified of the new purpose, and subject to your consent, that new purpose will become an identified purpose. Pro-Form BC will only collect personal information by fair and lawful means. We will retain personal information only as long as necessary for the fulfilment of the identified purposes.


Pro-Form BC will maintain your personal information as accurate, complete, and up-to-date as is necessary for the identified purposes.


Pro-Form BC will protect your personal information by security safeguards appropriate to the sensitivity of the information. Safeguards will vary depending on the sensitivity format, location, and storage of the personal information.

Accountability, Openness and Customer Access

Pro-Form BC is responsible for all personal information under its control and has designated a privacy officer who is accountable to senior Management for Pro-Form BC compliance with this privacy policy.

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Disclaimer: This non-binding premium indication is for informational purposes only and is not a formal offer of coverage of any kind, nor does it obligate us to provide a quotation, or issue a binder or policy. Our underwriters will contact you to discuss a formal quote. No coverage can be bound through this system at any time.
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Contact Us
Pro-Form Insurance Services (B.C.) Inc
4853 E. Hastings Street,
Burnaby, BC V5C 2L1
Phone: (604) 251 8320
Toll-free: 1-877-951-8362
Fax: (604) 251 8321
Copyright © 2015 Pro-Form Insurance Services (B.C.) Inc.